This. This is what Apple needs to beat everyone: A $99 Apple TV with the graphic oomph of an iPhone 5S, plus a new larger remote that doubles as a full gamepad and a motion joystick—like the Nintendo Wiimote. If this concept becomes a reality, Cupertino really can win the living room.
These are the equivalent of the dumbphones of yore—controlled by massive evil companies who employ blind orcs and goblins as their product designers, marketers, and tech people. Their interface and hardware design have the appeal of a two girls one cup party inside a goatse. We all wish they die soon–but realistically they are going to stick around for a longer time. Despite the options listed below, full a la carte TV will take a while to come (in part thanks to the sabotage work by cable companies,Apple TV, Chromecast, and Roku. These are the guys who are taking over from the bottom. The guys that everyone fears. Easy to set up, easy to use, easy to enjoy, and so inexpensive.
Of those three, the Apple TV and the Chromecast are better positioned to become the winners. Roku is a great little device. It's agnostic, so you aren't tied to the Apple or Google ecosystems, but 1) they don't have the pockets to win this long-term war and 2) it's not as flexible as the other two. Roku may have 5000 channels now, but nobody is going to develop for them and they can't leverage an existing mobile platform like Apple and Google. To win this war, you need apps.
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